OFFMEDIA. NUOVE TECNICHE ARTISTICHE. VIDEO DISCO LIBRO - GERMANO CELANT

OFFMEDIA. NUOVE TECNICHE ARTISTICHE. VIDEO DISCO LIBRO - GERMANO CELANT

Published by Dedalo Libri, Bari, 1977

Softcover, 174 pages

20 x 25 cm

Language: Italian, English

Condition: Very Good

OffMedia. Nuove Tecniche Artistiche is a seminal and rare catalogue from the 1977 exhibition curated by Germano Celant in Bari. This volume explores the intersection of art and mass media, tracing the avant-garde tradition of incorporating books, radio, telegraphy, and phonography as artistic mediums. From the early 20th-century experiments of Italian and Russian Futurists—such as Malevich, Marinetti, Lissitzky, and Depero—who conceived artworks as both visual and auditory experiences, to the profound influence of these media on movements like Pop Art, Optical Art, Body Art, and Conceptual Art, OffMedia contextualizes how contemporary art evolved alongside technological advancements. The book highlights the necessity of historicizing the artistic developments of the preceding forty years through emerging formats like books, records, and video, offering a critical perspective on the relationship between media and artistic expression.